Stories

Behind iconic watches and jewellery there are always beautiful stories. Stories being the hallmark of human beings, it is not surprising that Ambassadors embody them.
Whether they are celebrities, lovers of jewellery and watchmaking, or renowned entrepreneurs, discover the men and women who have contributed to building legends.

TUDOR is the official timing partner of Switzerland's Alinghi Red Bull Racing

30/09/2024

TUDOR is excited to be the official timing partner of a championship-winning team, Switzerland’s Alinghi Red Bull Racing. Founded in 1994, the team consists of a 100% swiss sailing crew. Alinghi became the first European team to win the America's Cup in 2003 and this year they’ll be taking on the defender to bring home the oldest sporting trophy in the world.

BOUCHERON AND EDITH PIAF - THE AMBASSADOR WHO LOVED ... AND GAVE

11/05/2020

On September 14, 1949, Edith Piaf, already an international star, sang the "Hymne à l'Amour" for the first time in a truly embodied way at the "Versailles", a New York cabaret. Most of you will know that the lyrics of "Hymne à l'Amour", one of the most beautiful French love songs, were written by Edith Piaf in honour of the man in her life, the 1948 World Champion middleweight boxer Marcel Cerdan, but few of you will know that a watch and jewellery brand is intimately associated with this great story.

OMEGA AND CINDY CRAWFORD - THE FIRST EVER AMBASSADOR-MUSE IN THE WATCHMAKING WORLD

11/05/2020

The year 1995 was a landmark in the history of watchmaking and advertising. It was when OMEGA launched and broadcast the My Choice advertising campaign worldwide.

TIME TO BE AN AMBASSADEUR – HUBLOT & Kylian Mbappé

04/05/2020

On April 2, 2019, the Hublot watch manufacturer will achieve a feat hoped for by several generations of football fans in Paris. What is it? That of bringing together two legends of world football: Pelé and Kylian Mbappé.